Description
The Maritime world is on the brink of disruption. Many other major global industries have already undergone fundamental changes, and logistics, as the backbone of global trade, is next.
Kaiko Systems is dedicated to making shipping safer, smarter, and more profitable. By empowering frontline workers to collect and analyze vessel health information, we make it easy to predict incidents, reduce downtime, and avert damage to crew and environment. We work with teams onshore and crews on the vessels to understand their needs, improve communication, and provide real value to their daily work life. We are supported by leading global shipping companies, well-funded, and driven forward by a strong and ambitious team.
To execute our mission fast and diligently, we are looking for a motivated candidate to take on the role of Product Marketing Manager (f/m/d).
Your mission
As our Product Marketing Manager, you will act as the bridge between product, sales, and marketing, ensuring our solutions are effectively positioned in the market and resonate with our customers. You’ll lead efforts to craft compelling product messaging, enable sales teams, and build strategies to increase product adoption and awareness across target segments.
You will play a pivotal role in defining how Kaiko Systems communicates its value proposition to stakeholders, driving market demand, and ensuring alignment between customer needs and product development.
You will be:- Owning product positioning and messaging: Develop compelling product narratives that resonate with target audiences across diverse geographies and market segments.
- Driving go-to-market strategies: Plan and execute product launches, collaborating closely with product, sales, and customer success teams.
- Conducting customer research: Perform qualitative interviews and quantitative surveys to understand user personas, pain points, and market needs, using these insights to shape marketing and product strategies.
- Enabling sales teams: Develop sales enablement materials, including case studies, product presentations, and competitive analyses, to empower teams to effectively communicate the product’s value.
- Creating content: Work with internal teams to create educational and promotional content, such as blog posts, white papers, videos, and presentations.
- Collaborating on the product roadmap: Provide customer and market insights to inform product development and prioritize features.
- Measuring success: Monitor and report on the success of product marketing campaigns, analyzing metrics such as adoption rates, engagement, and customer satisfaction.
- Supporting customer engagement: Strengthen relationships with customers by gathering feedback and showcasing how our solutions address their challenges.
Why us?
“Build crazy things with interesting people.“
This is a role that provides the opportunity to work with an ambitious and fast-growing team that defines, develops, and implements a new innovative platform for the transportation sector. The shipping industry has a lot of potential for innovation and we are at the forefront of taking maritime transportation into the 21st century.
- Work for an exciting and fast-growing Tech company evolving within the maritime market.
- Immersion in the startup ecosystem and the opportunity to work with a great team with diverse and highly advanced skill sets.
- A very dynamic and kind team spirit, where you will have all space and support to fulfill your potential.
- Work with a team of fun and motivated individuals.
- Scale with a rapidly growing organization, with tons of opportunity for personal and professional growth.
About us
At Kaiko Systems we are driving change in a key global sector. To get there we are guided by our core values:
Embrace innovation and challenge the norm.
Put genuine human interactions first.
Commit to delivering quality from the outset.
Take initiative and act with purpose.
Foster an environment of mutual respect and teamwork.
Prioritize clear and effective communication.
Adapt and evolve, minimizing bureaucratic hurdles.
Equip our team with the best resources, encouraging growth and feedback.
